Meet Our Leader

Michael J. LaFrieda
Chief Executive Officer

Michael (Mike) LaFriedais a loud and proud founder of SuperSonic Transportation (SST). Mike has over 25 years of experience in the security industry, including with the United States Department of Homeland Security (DHS) and the private sector. Within Michael’s DHS career, he has been involved in overseeing multiple National Security Significant Events (NSSE) including the 2008 Democratic National Convention and 2010 Winter Olympics. Mike also worked at USDHS Headquarters within the intelligence community and oversaw a $150 million dollar National Security Operations program centered around the transportation and chemical facility industries. Prior and post Mike’s federal experience, he’s worked in multiple security fields, including armed patrol, private investigations, loss prevention, executive protection, and safety and logistics. He is a graduate of California POST academy and holds multiple certifications from the Federal Law Enforcement Training Center (FLETC).
Since Michael’s return to the private sector, he has continued to focus on the security arena within the legal cannabis industry expanding his knowledge in multiple areas. Michael has been Director of Security and Safety along with several other management-level positions within the cannabis industry. Mike has focused on expanding his knowledge of full operations within a cultivation and dispensary setting. In addition to all security and safety responsibilities, he has been able to continuously handle other divisions, including finance, human resources, operations, and compliance.
Outside of the working world, Michael has a great passion for the outdoors, including snowboarding in the winter and mountain biking in the summer. Michael has a renewed passion for competing in pinball tournaments along with volunteering with different animal rescue groups.